The Future Of Racing

When you hear the words, “car race,” what comes to mind? I would assume NASCAR is your first thought or perhaps Formula One racing. For me, when I hear “car racing,” I think of the Tudor United Sportscar Championship. It is a much smaller series than what most people are familiar with. If you have ever heard of the 24 Hours of Le Mans, many of the cars from the Tudor series race at the 24 Hours.

This kind of racing is nothing like NASCAR. The tracks are nowhere close to round and there are four different series of cars racing simultaneously. They are competing with the cars in their class while they strategically maneuver through cars belonging to the other three classes. 

The final race of the season, Petit Le Mans, takes place at Road Atlanta in Braselton, GA (about 40 miles northwest of Athens). Although it is a decent sized race, many people who are unfamiliar with the Tudor United Sportscar Championship are surprised to find out this race takes place fairly close.

Road Atlanta uses extensive social media marketing to advertise the race to current fans as well as prospective fans. Social media is a great resource for Road Atlanta because their demographic is so wide, especially when it comes to Petit Le Mans. Attendees consist of males and females of all ages and many people coming from out of state and even from out of the country.

Facebook, Twitter, and Instagram are Road Atlanta’s main social media platforms. Although there is a lot of overlap in content among the three sites, their posts are still quite valuable to fans. They consistently post extremely relevant race information as well as exciting facts, videos, and updates in order to keep fan engagement high.

There are many other events held at Road Atlanta throughout the year but Petit Le Mans is by far the biggest. Regular posts regarding the race began about three months ago. It is obvious that their time and effort has gone into making social media a place where fans can go to build excitement for the race.

Road Atlanta team members have traveled to different areas throughout Georgia to promote the race and raffle off tickets. They used all three social platforms to inform fans of the different locations they would be raffling off tickets at. Some of these locations included a UGA football game and a car show at Perimeter Mall. The use of Facebook, Twitter, and Instagram allowed fans to know where Road Atlanta representatives would be so they could try and win tickets.

Road Atlanta has had success with social media because they post content that captures the intended audience. Along with this, they are very responsive to followers. They retweet and favorite many fans’ tweets and they comment back on Facebook and Instagram. This makes fans feel very connected to the brand. Not only has their success led to increased fan engagement, it has also allowed them to reach new fans and inform more people about the wonderful sport.