Snapchat & Exotics

One of my favorite activities to do is attend car shows. Out of all the car shows I have been to, Caffeine and Exotics is one of my top picks. This event is held at Lenox Square Mall on the third Sunday of every month. Around 300 owners of high end and exotic automobiles register for the event and it’s a blast walking around and seeing the variety of cars that are present.

Caffeine and Exotics is utilizing current social media tactics to capture its audience on a regular basis. Popular social media outlets (Facebook, Twitter, Instagram, etc.) are used frequently to keep fans updated and engaged. Snapchat is a newer social media platform for Caffeine and Exotics, but it has been great because they post a “My Story” during the show every month. It is fun to look at the story if you attended the show in order to recap some of the best cars and even see some you may have accidentally missed. Snapchat is also great for those who could not make it out to the show. The ability to view countless photos and videos allows people to really feel like they are there in the moment and it gives them a chance to view many cars that were a part of the show.

It seems like Snapchat has been a success for Caffeine and Exotics. They occasionally post on Facebook, Twitter, Instagram, etc. for people to follow the Snapchat account but I think it would be really beneficial if they advertised it more. It would also be effective if they place signs in noticeable locations throughout the show that contain the Caffeine and Exoitcs “Snaptag” (individual QR code for adding Snapchat accounts). This would make it extremely easy for people to pull out their phones and add the account while they are attending the show.

Snapchat provides a way to gain a follower’s full attention because of the self-destruct nature. Because of this, another way I think Caffeine and Exotics could enhance their marketing efforts through the use of Snapchat is to advertise their sponsors in a few pictures throughout the “My Story”. Since follower’s will be fully engaged in what they are watching, they will be sure to see advertisements for sponsors.