Final Post

Growing up in the digital age makes it clear that social media is ever-present but this blogging assignment has given me a deeper perspective on the matter. Blogging has allowed me to analyze various different platforms and really understand what it means to create a successful social media presence in today’s day and age.

I look forward to seeing the success social media will continue to bring to the automotive industry in the future. The automotive world and social media are alike in the fact that they are both constantly evolving so whether it be the evolution of current social media mediums or the creation of new social platforms, there is a bright future ahead for the auto industry and its followers.

I have learned a great deal through blogging this semester. The most enjoyable blogs to write were the posts about Snapchat at the car show in Lenox and Petit Le Mans in Braselton. Those two topics were exciting because I actually got to attend both events and experience the use of social media to reach fans first hand. This blogging assignment has allowed me the opportunity to share my passions with others as well as increase my own knowledge on a topic that I love. 

Just Another Pinterest Fantasy

When most people think of Pinterest they think of recipes, clothing, DIY projects, decorating, etc. Pinterest categories were originally broader and they peaked the interest of primarily females. In the last couple of years there has been a shift to more specific categories and a wider user demographic. The automotive category is one of the main categories that draws me to the site. The variety and quantity of posts about cars are extensive and impressive.

The use of Pinterest as a social channel for automobiles can benefit specific brands or dealers and their customers as well as every day users who are not in the market for a vehicle. The incredible images can be used to market vehicles or just give users and opportunity to connect with their favorite cars and brands and share them with friends.

My favorite automobiles are supercars and Pinterest allows me to obtain fantastic images of some of my favorite vehicles. Here are a few of the top picks from my personal boards:

As you can see, Pinterest allows photographers to maximize creativity in order to peak the interest of its users. Since images are so prominent in social media, Pinterest excels at grabbing users’ attention and keeping their focus with numerous and unique photos and videos. It has been neat to see the success and popularity for the automotive category and I look forward to exploring new categories as they continue to create more.